Bookmakers complain about Matched Betting, is this the end?

Geoff banks matched betting

Is Matched Betting Grinding to a Halt?

It’s clear to see, there has been a definite rise in popularity of Matched Betting in the last 5 years. It used to be like a ‘secret handshake club’, where only elite members of the inner circle would discuss ways to guarantee profits.
As there were so few people exploiting these bonuses in the past, the bookmakers would pass it off, considering the customers as lucky.

However, in 2017, there is a greater number of people Matched Betting, I would say around 75,000 U.K residents at a guess. The main issue for us now is that technology has advanced, meaning bookmakers can keep track of us much easier, checking exactly what we are betting on etc.
The promotions are getting harder to complete more recently, I will explain why below.



Take this infographic for the search term of Matched Betting. It had next to no searches in 2007, but the popularity has increased year on year!

What Causes this?

  • Services Charging a Fee
  • Members Boasting
  • It’s Easy, Free money
Media Attention on Matched Betting is NEVER going to be good for us.

Why is Media Attention Bad?

Bookmakers are already aware Matched Betting exists, this correlates with the fact that it doesn’t take a lot of ‘value bets’ for your accounts to be limited. They have the technology now to monitor the back and lay price too, meaning they will be able to see when you are taking close matches.

Matched Betting can have many negative effects on bookmakers.
The main problem is promotions.

The bookmakers will offer less promotions, or even offer promotions which have nasty T&C’s, meaning even the most advanced members won’t be able to profit.
Bookmakers will always offer free bets, but recently they have tightened up, William Hill changing their accumulator refund from £50, to £10, being one of these examples.

Gubbings are happening more and more often, with Free Bets being harder and harder to turn into withdrawable cash!

When has Matched Betting been publicised?

Just a few weeks ago, there was an article published from Geoff Banks bookmakers. This was very interesting.

Geoff banks has lodged an official complaint to the Gambling Commission, requesting that the ‘bonus culture’ in modern betting, should be banned.

“I don’t approve of free bets or bonus offers. From a gambling perspective I think it’s an unfair inducement to gamble,”
“But to open any new accounts these days you have to offer these inducements.Geoff banks

He goes on to add his website offers a sign up bonus to compete with other bookmakers, as that’s the only way to obtain new punters.
However, he was suspicious about his traffic when one day his traffic count went from the average 10 a day, to over 1000, with 400 registrations. Upon checking his analytics, he could see it came from a Matched Betting site. (WE PROTECT OUR LINKS USING GHOST REFERRER SO YOU ARE SAFE TO CLICK)

He then went ahead and registered to the Matched Betting site, where he noticed there was a full instruction guide on how to make a profit.

He also spotted that some of the members were discussing multi-accounting, which is why he raised this complaint.

He then finished his rant by slating us on Twitter!

Matched Betting is

Will Matched Betting be affected by this?

In all honesty, probably not!

Geoff Banks has had a public outburst… but it’s not even a good bookmaker! I highly doubt there will be any Matched Betting activities on his website, other than the sign up bonus.
I am actually surprised he has any punters, as they can get better odds & a modern looking interface elsewhere.

They offer a 5% rebate on losses, but the odds are so poor you will take a 9-10% qualifying loss by placing a bet. Note, if you take a 10% loss and the bet wins, you wouldn’t get the rebate as your account would be in ‘profit’.

Will Publicizing this have a negative affect?

Now we are discussing the effect on the bookmakers side of things, how they can encounter problems.

Matched Betting was initially made popular from several newspapers writing an article, so the latest rant by Mr.Banks has the potential to do him more harm than good!
It’s the end of the football season, so it’s a slow news day, this rant was guaranteed to be popular, with several newspapers picking up on his complaints.

There are a few people that will be alerted by this article:

– People who haven’t started matched betting yet.
Many Congrats, Geoff. You have just created the very thing you discourage!

– Members of Matched Betting, yet to register at Geoff Banks.
There will be many people who are yet to register, but now there is coverage they will be on it!

– Ruthless Individuals.
Arbitrage. This will cost Geoff Banks as Arbers will hit his site, mainly due to the fact he’s ranting !

There is no value in keeping a Geoff Banks account, so they are right to Arb the accounts to closure, earning as much as possible.

[icon type=”thumbs-up”] Matched Betting has the potential to earn you £500 a month with ease.

My Opinion

I would like media attention to remain at a minimal amount, so I can future-proof matched betting.
However, this isn’t the only issue as there are Matched betting ‘services’ now, offering their services to thousands of members, meaning the offer pot is becoming saturated.

Geoff Banks is only a small bookmaker, so it probably did hit his profit margins pretty hard, but he’s coped for decades taking hard earned money from the punters!

Bookmakers are crooks at the end of the day, tilting the odds heavily in their favour.

Matched Betting is never going to die, but it is becoming slowly harder.

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