Take this infographic for the search term of Matched Betting. It had next to no searches in 2007, but the popularity has increased year on year!
What Causes this?
When has Matched Betting been publicised?
Just a few weeks ago, there was an article published from Geoff Banks bookmakers. This was very interesting.
Geoff banks has lodged an official complaint to the Gambling Commission, requesting that the ‘bonus culture’ in modern betting, should be banned.
“I don’t approve of free bets or bonus offers. From a gambling perspective I think it’s an unfair inducement to gamble,”
“But to open any new accounts these days you have to offer these inducements.Geoff banks
He goes on to add his website offers a sign up bonus to compete with other bookmakers, as that’s the only way to obtain new punters.
However, he was suspicious about his traffic when one day his traffic count went from the average 10 a day, to over 1000, with 400 registrations. Upon checking his analytics, he could see it came from a Matched Betting site. (WE PROTECT OUR LINKS USING GHOST REFERRER SO YOU ARE SAFE TO CLICK)
He then went ahead and registered to the Matched Betting site, where he noticed there was a full instruction guide on how to make a profit.
He also spotted that some of the members were discussing multi-accounting, which is why he raised this complaint.
He then finished his rant by slating us on Twitter!
Will Matched Betting be affected by this?
In all honesty, probably not!
Geoff Banks has had a public outburst… but it’s not even a good bookmaker! I highly doubt there will be any Matched Betting activities on his website, other than the sign up bonus.
I am actually surprised he has any punters, as they can get better odds & a modern looking interface elsewhere.
They offer a 5% rebate on losses, but the odds are so poor you will take a 9-10% qualifying loss by placing a bet. Note, if you take a 10% loss and the bet wins, you wouldn’t get the rebate as your account would be in ‘profit’.
Matched betting is the practice of employing differing offers from multiple bookmakers to generate consistent profits.
By accepting welcome offer packs from a range of bookmakers and/or promotional offers, you are able to place ‘free bets’. You then ‘match’ these bets on a betting exchange so as to ensure you make a nominal profit, irrespective of the actual outcome of the sporting event you are betting on.
This is what is known as matched betting. The practice revolves around mathematical equations designed to guarantee profit as opposed to what we traditionally find in gambling.
Matched betting relies entirely on the figures, whereas traditional betting forms are reliant on the punter’s ability to predict the outcome. When done effectively, matched betting guarantees some form of profit.
Despite the fact that it is billed as a ‘no lose’ scenario for punters who get it right, matched betting is not against the terms offered by most leading bookmakers.
HOW DOES MATCHED BETTING WORK?
Matched bets in football, for example, involve placing a bet to win on Team A with a bookmaker. You then counter this bet with a lay bet on Team A to either lose or draw the match via a betting exchange.
You could use a lay bet calculator to help dictate how much should be staked on the win bet and lay bet respectively to guarantee profit.
Alternatively, there are various resources online that can assist with this side of matched betting.
Assuming that you have correctly followed the staking plan, the result of the game is irrelevant. You will always have one winning bet and one losing bet in this scenario, regardless of whether or not Team A wins, draws or loses the game in hand.
With matched betting, you should have a percentage of profit on your overall stake, independent of the actual result.
When you are using promotional offers and/or joining offers to facilitate matched betting, you should look out for the criteria involved in these offers.
This is where matched betting differs from conventional betting. It requires some understanding as well as time to uncover the offers and promos available, but you can be sure you are going to win…every time!
888Sport are a ‘better’ bookmaker, yet they aren’t affected by Matched betting. You would actually see this as them encouraging it!
Bookmakers offer odds which are lower than the true representation, meaning long term they are profiting. Maybe they want as many bets placed as possible… we may have to re-visit this one!
Will Publicizing this have a negative affect?
Now we are discussing the effect on the bookmakers side of things, how they can encounter problems.
Matched Betting was initially made popular from several newspapers writing an article, so the latest rant by Mr.Banks has the potential to do him more harm than good!
It’s the end of the football season, so it’s a slow news day, this rant was guaranteed to be popular, with several newspapers picking up on his complaints.
There are a few people that will be alerted by this article:
– People who haven’t started matched betting yet.
Many Congrats, Geoff. You have just created the very thing you discourage!
– Members of Matched Betting, yet to register at Geoff Banks.
There will be many people who are yet to register, but now there is coverage they will be on it!
– Ruthless Individuals.
Arbitrage. This will cost Geoff Banks as Arbers will hit his site, mainly due to the fact he’s ranting !
There is no value in keeping a Geoff Banks account, so they are right to Arb the accounts to closure, earning as much as possible.
Matched Betting has the potential to earn you £500 a month with ease.
I would like media attention to remain at a minimal amount, so I can future-proof matched betting.
However, this isn’t the only issue as there are Matched betting ‘services’ now, offering their services to thousands of members, meaning the offer pot is becoming saturated.
Geoff Banks is only a small bookmaker, so it probably did hit his profit margins pretty hard, but he’s coped for decades taking hard earned money from the punters!
Bookmakers are crooks at the end of the day, tilting the odds heavily in their favour.
Matched Betting is never going to die, but it is becoming slowly harder.